In a groundbreaking move, Oreo is now venturing into uncharted territories with the launch of a new limited-edition line of Space Dunk Cookies.

Released on Tuesday, January 23rd, these extraordinary cookies are not your average treat.

The Space Dunk Cookies are filled with layers of blue-and-pink marshmallow-flavored “cosmic creme” and popping candies, promising a supernova bursting sensation with every bite.

What sets them apart in Oreo’s long history is the inclusion of a small cutout on the cookie itself, showing off the vibrant colored creme inside.

The highlight of this cosmic confectionery experience is the chance to win a six-hour journey to the edge of space in a pressurized luxury capsule propelled by a space balloon.

Oreo has partnered with Space Perspective, the only carbon-neutral space tourism company currently booking consumer flights, to bring this once-in-a-lifetime opportunity to cookie enthusiasts.

Titusville-Based Space Perspective Announces Major Build Milestone

Michelle Deignan, vice president of Oreo U.S., emphasizes the brand’s commitment to staying at the forefront of cultural trends.

“At the heart of everything Oreo does is playfulness. We’re a playful brand,” says Deignan. “What is more playful than having someone dunk their Oreo in a glass of milk in space? It’s about bringing together different worlds in a playful manner.”

The strategy of staying culturally relevant by engaging in unique partnerships has been a key factor in Oreo’s enduring success.

Deignan notes that playfulness is integral to the brand’s identity, and campaigns like the Space Dunk Cookies initiative allow Oreo to showcase this playfulness in new and exciting ways.

The Space Dunk Cookies are available for presale as of January 23, on Liftoff.Oreo.com. Customers can enter to win the spaceflight experience by scanning the QR code on the back of the pack or visiting the website.